Intro
- different levels of access, e.g. email → mastermind → coaching
- membership program
- content
- community: often a very important aspect
- development
- mastermind
- you can turn virtually any niche into a subscription model
- two aspects: tech and marketing
Components
Set Up The Tech — Very Simple!
- get paid: e.g. PayPal
- deliver content: Zoom, Facebook Group etc.
Marketing
- founding member launch: write out what you are planning to do, share with people via social media and newsletter
- be upfront and tell people that you are just figuring it out, they can help shape the program
- charge annually/lifetime to get money coming in, only later offer monthly subscription
- live event, workshop, challenge
Questions
- What platform should you use for your content?
- Recommended Tools
- YouTube: a must have!
- Castmagic: Uses AI to generate social media posts.
- Segmentation: At what point do you start creating customized content?
- Create YouTube playlists on particular topics.
- Who do you serve? What problem do you serve? → What do you want to be known for? (e.g. be known for helping the high-end people)
- Critical mass?
- Can start with a small number of people: 100-200 people in the audience.
- The fewer people sign up, the more access you can offer.
- It doesn’t matter how many people are subscribed, it’s about targeting the right people.
- Even if you have 5-10 people, if
- How do you increase retention?
- Make sure you pay attention to what people right now — which might be very different from what they needed a year ago.
- Keep being relevant.
- Foster a good community: People come for the content and stay for the community.
- Tom Woods:
- We figured out that if people join an accountability group, they are vastly more likely to stay.
- If people now join, they will even get a fancy, hand-written letter (“stick-letter”) in the mail with a call to action to join an accountability group (via an easy, short URL). - Onboarding call: Walk the new customer through all the features and benefits so they can use them.
Conclusion: Just get started!
Just get started with an email list!
Don’t get too distracted by higher hanging fruits.
Go visit aitoolsforbiz.com to learn more.